This campaign invites consumers to escape to Italy with every taste, tapping into the Swedes' love for Italian culture and a renewed desire to travel and explore post-pandemic. Just as the Bellini drink has become a symbol of Italian leisure and luxury, ZYN Bellini is the perfect way to savor that iconic Italian vibe, anywhere and anytime. No matter where you are, ZYN Bellini brings a small but refreshing piece of Italy to you, igniting the senses and the spirit of adventure.

Client: ZYN / Swedish Match
Client Lead: Oskar Lind
Creative: Axel Bringel
Creative/Art Director: Sofia Skogquist
Production company: Mad Bunny
Director: Henrik Hansson