The North Face’s iconic logo has always been prominent on the back of its products. Over time, this has become a stamp of approval and a reminder that the brand has your back every step of the way. Whether you’re rocking it as a fashion item on the streets or wearing technically advanced gear for a mountain exploration, this campaign gives that meaning a contemporary and fresh spin. Anthem film voiced by Oscar winning Alex Honnold

Results
The anthem film has over 1.1 million views on Youtube and over 15 million views on Instagram. Originally aimed at Europe, its huge success made it a global campaign.