Malibu Rum
How to Mix
Digital content
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Digital content *
For Malibu Rum’s new online store launch in 2024, we crafted a series of How to Mix films, along with some hero films, that spotlight the products and drinks in immersive, dynamic environments.
Each film emphasizes the drink's core benefits and distinctive qualities, creating an emotional and visual connection with consumers and amplifies
the drink’s appeal, boosting both awareness and consumer desire.
The team
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The team *
Client | Malibu Rum
Agency | The Absolut Group inhouse TheMix Stockholm
Art Director | Sofia Skogquist
Copywriter | Vendela Bergström
Project manager | Malin Ahlqvist
Creative Directors | Jenny Åberg Huttner, PJ Lindqvist
Production company | Parapix
Director | Sofia Skogquist
Producer | Isabelle Beckman | Viktor Axberg
EP | Sebastian Aaseby
DoP | Max Lander
Gaffer | Magnus Karlsson
Production design | Andreas Frienholt, LundLund
Special motion effects | Panorama SFX
Stylist | Emma Thorstrand
Drink Stylist | Jakob Sundin, Joel Katzenstein, Andreas Näslund, Purfict
Editor | Linus Johansson | Ponny Höijer
Motion Graphics | Oscar Järviken | Jolanda Fiers
Sound Design | Robert Eklund, Redpipe
Grade | Joakim Rissveds, Misgena MGMT
Online | Rajdarn
