Malibu Rum
How to mix
How to mix
For Malibu Rum’s new online store launch in 2024, we crafted a series of How to Mix films that spotlight the products and drinks in immersive, and care-free environments.
Each film emphasizes the drink's core benefits and distinctive qualities, creating an emotional and visual connection with consumers and amplifies the drink’s appeal, boosting both awareness and consumer desire.
Do Whatever Tastes Good
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Do Whatever Tastes Good *
Art directior & Director: | Sofia Skogquist
Copy | Vendela Bergström
Project manager | Malin Ahlqvist
Producer | Isabelle Beckman | Viktor Axberg
EP | Sebastian Aaseby
DoP | Max Lander
Agency | TheMix Stockholm
Production company | Parapix
