3 out of 4 Swedes mistakenly believe that drowning involves dramatic movements, like waving arms, when in reality it's often quiet and hard to notice.

Turn the subtle signs of drowning into an educational dance that raises awareness through TikTok.

In collaboration with Hank Berggren from Disco Punk and Melt Music, we created a pop song, and with Swedish artist and TikTok creator Theoz, transformed drowning signs into unique dance moves. The TikTok release encourages users to join in, learn the signs, and spread life-saving awareness.

The Team

The Team

Client: Trygg-Hansa
TikTok Creator: Theoz
Art Director: Sofia Skogquist
Copywriter: Niklas Adamsson
Production leader: Michel Tornéus
Creative Director: Axel Bringel
Production company: Social Club
Directors: Mira & Thilda

Music:
Agency creatives: Sofia Skogquist & Axel Bringel
Artist: Hank Berggren (Melt Music)

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Trygg-Hansa - Beach Mode