3 out of 4 Swedes mistakenly believe that drowning involves dramatic movements, like waving arms, when in reality it's often quiet and hard to notice.
Turn the subtle signs of drowning into an educational dance that raises awareness through TikTok.
In collaboration with Hank Berggren from Disco Punk and Melt Music, we created a pop song, and with Swedish artist and TikTok creator Theoz, transformed drowning signs into unique dance moves. The TikTok release encourages users to join in, learn the signs, and spread life-saving awareness.