360 campaign regarding water safety.

In Sweden drowning is the most common fatal accident among children 
1-6 years old. The issue is distraction. Being in the era of phones and social media it’s even easier to get distracted and loose focus.

How can we help parents pay more attention to their children while being in the water? By launching the app Beach mode, that disables your phone from everything except emergency calls.

We made films that targeted parents on socal media and educated about drowning and distraction in an emotional way, with a call to action: download the app.

Client: Trygg-Hansa
Client lead: Seán Canning
Creative director: Axel Bringel
Art director: Sofia Skogquist
UX designer: Frida Söderberg

Films:
Director: Sofia Skogquist
Producer: Jacqueline Grünthal
DoP: Joel Hördegård
FAD: Johanna Nyberg
Styling/set design: Sofia Skogquist
Editor: Kim Ramsell, Sofia Skogquist
Gaffer: Magnus Karlsson
Grade: Sabina Tornberg/Mud Studios
Soundtrack: Robin Åhberg & Victor Klint