Badläge / Beach mode
A water safety campaign in the intersection of innovation, digital, product and storytelling.
Impact
+15M earned reach
100+ publications
66,000 article shares
+500% website traffic
+800% social engagement
+8% increase in brand preference among parents
Lead Art Director / Film Director/Editor
The app
The app
Beach mode disables your phone from
everything except
emergency calls.
Case study
Publications & Awards
Bronze Lion — Cannes Lions / Social Behaviour
Gold Winner — Stockholm Media Award / Årets Kampanj
Winner — The Drum Awards for PR / Finance & Professional Services
Winner — The Drum Awards for PR / Most Effective Use of Technology
Gold — Swedish Content Awards / Finance & Insurance
Gold — Swedish Content Awards / Social Media