Client: Carlsberg Sweden, Guinness
Agency: BCW

Stories by Guinness is part of a PR campaign and collaboration with Swedish vinyl record store (Tarantinos favourite) PetSounds.

The lifestyle magazine from Guinness in collaboration with Pet Sounds, focusing on music, live gigs, art, food and, of course,a good Guinness.

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The magazine was introduced at the music club Debaser Strand, coinciding with the 40th anniversary of PetSounds, an event with live acts, beer, to which music journalists and professionals were invited to.

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