Many people lack adequate knowledge of performing CPR on children. To address this, we introduced an innovative and accessible solution for families to refresh their CPR skills while
at the beach.

We created Marked For Life—temporary tattoos designed to be applied to children. In critical situations, these tattoos provide lifesaving instructions directly on their skin, ensuring the information is readily available when it’s needed most.

The tattoos transformed children’s bodies into living CPR instruction manuals. To overcome stress or language barriers,
the designs relied on clear, universal symbols for guidance.

The campaign resonated widely and was awarded a Silver in
the PR category at Guldägget.