A life saving tattoo.

Many people have poor knowledge of CPR on children. The strategy was to offer a new and easy way for families to bring fresh CPR knowledge to the beach.

So we developed Marked For Life, temporary tattoos that you paste on your children. So, in a critical situation, the lifesaving information would be present when it was needed the most.

To communicate its message we turned the bodies of swimming children into living instruction manuals for CPR. To overcome stress or language barriers the tattoo design is based on symbols.

The campaign earned a silver in guldägget, PR category.